Fan preference informs experience—telcos partnering with stadiums, leagues, and venues is paving way for experiential innovation. How? Whatever information that fans are willing to supply, whether it be captured via mobile device, surveys, or any other digital form of feedback, informs what changes venues and leagues can make to create a more seamless experience. Telcos, stadiums, leagues, and arenas all share one goal: create a positive user experience. If the fan wants an experience, and they’re willing to volunteer information for it, then, simply put, they should get it.
Benefits of the new network partnership—telcos partnering with stadiums, venues, and arenas touches the fan experience in more ways than one. Verizon’s partnership with Rock Stadium, home to the Miami Dolphins and last year’s Super Bowl, allowed for the application of 5G & MEC technology to stadium operations. Together, these partners are streamlining the security screening processes, BOH (back of house) operations to more efficiently set up and tear down for large events (hello, halftime performance), restock on food and beverage the moment stock is low, and much more. On the same note, fans can have notifications sent to their phones about wait times at the concession stand, or catered suggestions for concession stands that have the fan’s drink of choice available, creating a more cohesive experience across the venue.
Returning to stadiums—fan safety is obviously a top priority. During this time where stadiums, arenas, and venues have been vacant, telcos and their partners had time to work on internal renovations, allowing for a safe, contactless, and more seamless experience when fans return. Mobile will become an integral part of the new stadium experience, and as long as those mobile features ensure safety and convenience, packaged in a digital form, fans will adopt it. Mobile apps for leagues, teams, and arenas are now indispensable in the same way that mobile apps for airlines and e-tickets have become a necessary part of the travel journey.