A new alliance is forming within the gaming ecosystem: gaming companies, telcos, and name brands are teaming up to tap new audiences and create new gaming experiences. From infrastructure to advertisements, brands and operators are realizing the potential of these digital spheres and are now finding ways to plug in.
Verizon and Amazon Web Services joined forces to combine 5G network edge computing with AWS Wavelength, unlocking access to live and interactive game streaming, changing the way gamers play and interact online. In the same way, brands are beginning to advertise across game channels: Louis Vuitton designed skins for purchase in League of Legends, Gatorade added its logo to coolers in NBA 2K19, and KFC created its very own restaurant in Animal Crossing.
Join us as we hear from experts in the gaming ecosystem about the future of these partnerships, exploring what type of data brands and telcos are leveraging from these alliances, how those insights could influence inclusivity in the game sphere, and what 5G has in store for the future of gaming.
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