The mark of a true innovator is such that their ideas are born before the market is ready to adopt their technology, product, or service, and Dawn Dickson-Akpoghene is no exception. Dawn says the key to helping people get aligned on your vision, to get their buy in, and support is education; that means educating the consumer on the problem your product is solving for, educating people on the solution you’ve created, and showing them why it’s the best solution available. Demonstrate the product, show its capabilities, and how it could benefits people’s lives, because ultimately, the goal is to build products that benefit the end user.
To pitch a technology, service, or product that will drastically change an industry is challenging, especially to investors who want to know that your product can be validated in a market where it doesn’t exist yet. When pitching, it’s important to show that you have deep knowledge of the field, you have advisors, mentors, experts in your network that believe in your product, and that there is a genuine need for it in the industry. Showing that you’ve done the research, and have credible people who are willing to back your product makes a significant difference. Lastly, VC money is not the only option for funding. Depending on the stage of your company and how much money you need to raise, other options like crowdfunding, friends, family, and angel investors may also be an option.