What Fans Want—networks, leagues, and broadcasters have been searching for ways to enhance the at-home viewing experience; more than anything, fans want a customizable viewing experience. Customizable features can include multiple viewing angles, pairing different broadcaster audio and visuals, customized stat overlays, and even giving fans the ability to program iso-cams for their favorite players while streaming the game.
Hybrid Experiences—the pandemic accelerated a dynamic viewing experience; gone are the days where fans watched the game without a phone in-hand. From their phones, fans can view stats, make bets, chat with friends, and view the game from another lens. Once fans can finally return to stadiums, the future of viewing experiences will likely be hybrid. Leagues, networks, stadiums, and tech companies are finding ways to engage fans both in the stands and on their phones, treating mobile as an additional layer of the stadium experience.
Future of Fan Communities—historically, fan forums have taken place on Twitter, Twitch, Whatsapp, Facebook, and other social networks, but that may not be the case for much longer. That dialogue can supply a wealth of data to broadcasters, networks, and leagues looking to better understand their fans and what they want from the viewing experience. Broadcasters and their tech partners are now working together to build platforms where viewers can stream the game, place bets, and chat with friends and fellow fans all in one place, creating one cohesive viewing experience.