While cumbersome at times, health & safety protocols are an opportunity for retailers to weave sanitation and other precautions into the customer journey in a way that makes shoppers feel safe, while also creating an experience. Showfields, coined the most interesting store in the world, did exactly that by introducing creative sanitizing stations and compelling signage to catch the attention of store visitors.
With the adoption of 5G, retailers can introduce new technologies to enable a safer shopping experience. Showfields’ “Magic Wand” allows a customer to browse available products, and seamlessly with just one tap, they can add it to their carts for purchase. Touchless technology limits the amount of hands on the in-store product, reducing potential exposure, but also creating an immersive, memorable brand experience.
Retail is moving beyond frictionless shopping, and moving into an invisible space of understanding consumer intent. 5G technology presents an opportunity for autonomous commerce, giving retailers the chance to leverage consumer insights captured from smartphones, social media, purchasing patterns, and online behavior to better predict their customer’s wants, needs, and future purchases.